Marketing and Brand Strategy | Advertising Strategy

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Test Blue
On: July 7, 2022, By: Preeti , In: BRANDS, Competition - No Comment
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Essential Advice on Advertising
On: May 15, 2017, By: andy , In: PROMOTION - No Comment
Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]

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Does Your Brand Sound as Good as it Looks?
On: September 7, 2015, By: Lulu Raghavan , In: BRANDS - No Comment
We preen in front of a mirror every morning and adjust our physical appearance, but when was the last time we checked how we sound? The same is true of brands. Brand managers spend vast amounts of time thinking about what should be communicated through the visual identity, but typically very little time considering how […]

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Better Brand Mapping Strategy
On: May 29, 2015, By: Preeti , In: BRANDS - No Comment
About a year ago, I read a great book by Niraj Dawar, Professor at the Ivey Business School, Canada and a renowned marketing strategy expert. The book was Tilt: Shifting Your Strategy from Products to Customers. In Tilt, Professor Dawar argued that, over time, sustainable competitive advantages would be found not in the technical superiority […]

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STRATEGY

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Posted May 20, 2015

Levels of Strategy Simplified

Posted andy - No Comment

Strategy operates at different levels. Most marketers understand strategy to mean only marketing strategy. Since strategy is such a crucial subject for everyone in an organisation, I thought I would clear the air for those who may be a bit confused. Strategy operates at three levels: Corporate. This is relevant especially for companies involved in […]

What is Strategy?
May 14, 2015
Evaluating Strategy – The First Key Question
May 6, 2015
Understanding and Applying Blue Ocean Strategy
February 20, 2015

INNOVATION

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Posted April 27, 2015

Marketing Technology Innovations

Posted andy - No Comment

The technology market is evolving at a rapid rate – current technologies are advancing and new ones are entering the marketplace. It is likely that the average customer, who is likely to be technology-shy, finds the onslaught of these technologies overwhelming. Those who do are likely to ignore the adoption of the technology. In such […]

Imitation and Success!
March 13, 2015
Where Good Ideas Come From
February 24, 2015
What’s Wrong With Big Companies?
February 19, 2015

COMPETITION

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Posted July 7, 2022

Test Blue

Posted Preeti - No Comment

The Five Competitive Forces That Shape Strategy
April 29, 2015
How Companies Compete – A Historical Perspective
April 24, 2015
There Are Still Only Two Ways to Compete
April 22, 2015

BRANDS

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Posted July 7, 2022

Test Blue

Posted Preeti - No Comment

Does Your Brand Sound as Good as it Looks?
September 7, 2015
Better Brand Mapping Strategy
May 29, 2015
Can You Create a Cult Brand?
May 26, 2015

PROMOTION

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Posted May 15, 2017

Essential Advice on Advertising

Posted andy - No Comment

Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]

The Amazing Future of OOH
May 27, 2015
Simplicity is Effective but Difficult to Achieve!
May 12, 2015
Super Bowl and TV Commercials
April 30, 2015

OTHERS

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Posted May 5, 2015

How to Give a Killer Presentation

Posted andy - No Comment

In our professional lives, we all have to make a lot of presentations, some to a small group of people, some to very large audiences. People who present well are likely to have a big advantage over their peers who don’t. Yet, many of us just don’t spend enough time working on and practicing out […]