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  • Essential Advice on Advertising

    Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]

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  • Does Your Brand Sound as Good as it Looks?

    We preen in front of a mirror every morning and adjust our physical appearance, but when was the last time we checked how we sound? The same is true of brands. Brand managers spend vast amounts of time thinking about what should be communicated through the visual identity, but typically very little time considering how […]

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  • Better Brand Mapping Strategy

    About a year ago, I read a great book by Niraj Dawar, Professor at the Ivey Business School, Canada and a renowned marketing strategy expert. The book was Tilt: Shifting Your Strategy from Products to Customers. In Tilt, Professor Dawar argued that, over time, sustainable competitive advantages would be found not in the technical superiority […]

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Essential Advice on Advertising

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How to Give a Killer Presentation

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