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STRATEGY
View allLevels of Strategy Simplified
Strategy operates at different levels. Most marketers understand strategy to mean only marketing strategy. Since strategy is such a crucial subject for everyone in an organisation, I thought I would clear the air for those who may be a bit confused. Strategy operates at three levels: Corporate. This is relevant especially for companies involved in […]
MoreINNOVATION
View allMarketing Technology Innovations
The technology market is evolving at a rapid rate – current technologies are advancing and new ones are entering the marketplace. It is likely that the average customer, who is likely to be technology-shy, finds the onslaught of these technologies overwhelming. Those who do are likely to ignore the adoption of the technology. In such […]
MoreCOMPETITION
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View allPROMOTION
View allEssential Advice on Advertising
Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]
MoreOTHERS
View allHow to Give a Killer Presentation
In our professional lives, we all have to make a lot of presentations, some to a small group of people, some to very large audiences. People who present well are likely to have a big advantage over their peers who don’t. Yet, many of us just don’t spend enough time working on and practicing out […]
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