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ESSENTIAL ADVICE ON ADVERTISING
  • ESSENTIAL ADVICE ON ADVERTISING

    Advertising is important. It is a critical component of any brand or company’s strategy and tactics. Good advertising can help a company or brand in numerous ways, especially in increasing sales. Yet, mediocre ads abound. While many agencies will present poor ads to clients, I have always marveled at the clients who buy mediocre ads […]

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  • Does Your Brand Sound as Good as it Looks?

    We preen in front of a mirror every morning and adjust our physical appearance, but when was the last time we checked how we sound? The same is true of brands. Brand managers spend vast amounts of time thinking about what should be communicated through the visual identity, but typically very little time considering how […]

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  • Better Brand Mapping Strategy

    About a year ago, I read a great book by Niraj Dawar, Professor at the Ivey Business School, Canada and a renowned marketing strategy expert. The book was Tilt: Shifting Your Strategy from Products to Customers. In Tilt, Professor Dawar argued that, over time, sustainable competitive advantages would be found not in the technical superiority […]

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  • The Amazing Future of OOH

    I just read an article in Adweek entitled ‘How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee.’ The article outlines an interactive outdoor campaign by Lew’Lara\TBWA for Café Pelé at São Paulo’s busy Fradique Coutinho subway station at morning rush hour. A digital panel, equipped with a motion sensor, was set up at […]

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STRATEGY
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Levels of Strategy Simplified

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Marketing Technology Innovations

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COMPETITION
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The Five Competitive Forces That Shape Strategy

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BRANDS
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Does Your Brand Sound as Good as it Looks?

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ESSENTIAL ADVICE ON ADVERTISING

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OTHERS
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How to Give a Killer Presentation

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