An article that touches upon some important lessons that managers may find of immense relevance. The field is politics but the lessons have universal applicability. Read the article here Visual courtesy:https://www.flickr.com/photos/121483302@N02/
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Interbrand has just released its list of the 100 most valuable brands of 2013. After a long stint at the top, Coca Cola has slipped to number 3. The top 10: * Apple * Google * Coca Cola * IBM * Microsoft * General Electric * McDonald’s * Samsung * Intel * Toyota The world […]
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Having been in advertising for a longish period, I can relate to the attached post! Many of the points are pretty hilarious – and true! Read the article here Visual courtesy : https://www.flickr.com/photos/amira_a/
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My enduring image of Steve Ballmer is a TV interview of his where he laughed derisively at the $500 price tag of the iPhone just before its launch. There was no way in hell that consumers would pay for such a high priced phone, he seemed to suggest strongly. Well, he was dead wrong. Steve […]
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Why would one write a post on capitalism on a site devoted to Marketing, you may well ask. Well, most marketers and advertising professionals are involved with private enterprises (the essence of capitalism) and it makes sense to understand why capitalism is the best economic system in the world. Sadly, capitalism has become a dirty […]
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Most of us would have heard of the Mahatma’s famous marketing quote: ‘A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. […]
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Growth in mature markets becomes increasingly difficult; the only way to find ways to grow is to have a systematic framework to look for breakthrough opportunities. In ‘Identifying and Solving Marketing Problems With Gap Analysis’, Professor John A. Weber of Notre Dame has created a great framework that allows you to analyse the gaps in […]
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Scott Bedbury, Marketing Head at Starbucks (he was also behind Nike’s Just Do It) gives his eight-point list on what great brands do in this Fast Company article: 1. Great brands are in it for the long haul. Take a long term approach to brands, not short term hit-and-run tactics. 2. A great brand can […]
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– By Al Ries It is very likely that many of us would have read books written by Al Ries (alone or with Jack Trout or with his daughter, Laura Ries). Ries and Trout wrote the seminal ‘Positioning: The Battle for Your Mind’ and followed that with a number of bestselling books. They parted company […]
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According to Geoffrey Moore, the US has been great in marketing traditional products; however, it has been on unsure ground when it comes to marketing high-tech products. Thus, the two questions that Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers aims to answer are: Why hasn’t the US been able to apply […]
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