Around fifteen years ago Apple was on its last legs; it was losing market share and independent software developers were deserting it. It was during those dark days that Steve Jobs was brought back to salvage the company he founded. The colourful iMac was launched soon after and Apple started limping back to life. That […]
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Yesterday, the World Economic Forum at Davos announced, on its Twitter handle, the world’s most 50 most innovative companies of 2014. The ranking was based on a study by the Boston Consultancy Group. The top 10: Apple (for the 9th time in a row) Google Samsung Microsoft IBM Amazon Tesla […]
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I like Agent Provocateur, the British lingerie brand that was started by Joseph Corré (the son of legendary British designer Vivienne Westwood) and Serena Rees in 1994. (The company was bought over in 2007 by 3i, the private equity firm). Within 20 years, it has become an almost iconic brand with its sexy products, provocative […]
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Advertising Age, the famous American magazine of advertising and marketing, has just announced the Top Campaigns of the 21st Century. In 1999, at the turn of the 20th century, Ad Age had come out with the ranking of the 100 best campaigns of the century in a special issue. (In case you would also like […]
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As you sink your teeth into marketing, you will find that you would be using marketing research on a fairly regular basis, hopefully for making more considered decisions. Every company that I have worked for used/uses marketing research on a regular basis; in fact, some of them actually have a dedicated marketing research team or […]
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Adweek is the popular American advertising-trade publication; its closest competitor in its category is Advertising Age. As we come to the end of 2014, Adweek has announced its winners of its Hot List for the year in four categories – Magazines, Television, Digital and Media Visionary. You can read about the winners here. Visual courtesy […]
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Not so long ago, if I went to the market to purchase a refrigerator, I would get one with a crooked door, a loose handle and a missing manual (remember those 165 litre direct cool boxes?). Yet, those refrigerators sold – there was just no choice. The concept of fit, feel and finish was alien […]
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The Beatles – John Lennon, Paul McCartney, George Harrison and Ringo Starr – are the most successful, enduring and critically acclaimed band the world of popular music has ever seen. Till date, they have sold over one billion records; amazingly, their records still sell very well, forty four years after they disbanded. ‘According to the […]
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There is no doubt that salesmen are not the most popular people on earth! Yet, there is also no denying the fact that we are all salesmen in our daily lives, whether it is in business or our personal interactions. That is why Zig Ziglar once said, “I have always said that everyone is in […]
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Different companies use different strategies to enter a market that has existing competitors. Obviously, all of them think that they are entering the market with a winning strategy that would help them prevail in the marketplace. Yet, as many studies have shown, the success rate of new launches is not very high. Of course, one […]
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