In our professional lives, we all have to make a lot of presentations, some to a small group of people, some to very large audiences. People who present well are likely to have a big advantage over their peers who don’t. Yet, many of us just don’t spend enough time working on and practicing out […]
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The world took on cigarette smoking and tobacco consumption with a vengeance. And rightly so – as we all know, the consumption of tobacco is linked to a number of serious diseases. The attack on tobacco became so intense and sustained that the consumption of tobacco began being viewed as a despicable habit. The result […]
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Pricing is a crucial component of the marketing mix. How to price a new product or how much to increase the price of an existing product are decisions that marketers have to make all the time. In many cases, they turn to marketing research to shed light. There are a wide variety of pricing models […]
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“Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” Samuel Beckett. Some of the greatest people in business (and otherwise) should have been abject failures. In fact, at some point in the beginning of their careers, they WERE failures. Let’s look at some of these people: “We don’t like their sound, and […]
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Of all the management gurus, Peter Drucker is possibly the only one who made sense most of the time. He developed management thinking that was sound and rigorous; and that is why his ideas are practiced the world over even today. Let’s look at some of the ideas he propounded: Decentralisation and simplification. He believed […]
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In 1988, Paul B. Brown published a book entitled ‘Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best.’ Sadly, the book is out of print. Brown is a best-selling author who has written, co-written and “ghosted” numerous best-sellers including Customers for Life (with Carl Sewell) which continues to sell […]
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“Everyone lives by selling something.” Robert Louis Stevenson. Selling has been called an art by many, and very rightly so. Selling something is not just about the product or the service delivered. It is also about the deftness with which the client is convinced, the rapidity with which the deal gets closed and the satisfaction […]
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I have always been fascinated by people who write about the future, about how things would be thirty, fifty or hundred years from now. There are futurists who had written about changes that would happen in the future and they have been proved right. On the other hand, since forecasting is tricky business, there are […]
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“The inability to predict outliers implies the inability to predict the course of history.” “I don’t particularly care about the usual. If you want to get an idea of a friend’s temperament, ethics, and personal elegance, you need to look at him under the tests of severe circumstances, not under the regular rosy glow of […]
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Bosses are always from hell. They probably come with sharp horns and razor-edged teeth to gnash you at work. But you can never wish away the boss, can you? The boss is a devil, but have you ever thought of the mistakes that you make while interacting with the boss. Are you also responsible for […]
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