– By A. G. Lafley and Roger L. Martin G. Lafley was the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under his watch – during the noughties – P&G more than doubled its sales and quadrupled its profits. Also, P&G’s portfolio of billion-dollar brands grew from 10 to […]
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– By Luke Sullivan Luke Sullivan has the credentials to write a book on advertising from the creative point-of-view; he is an award-winning copywriter who has worked in agencies like Fallon McElligott, the Martin Agency and GSD&M. He is now the Chairman of the Advertising Department at the Savannah College of Art & Design. Hey […]
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Experiential marketing can be an extremely powerful way to promote your brand. Unfortunately, the activation programmes that I have seen in India are just too lame – they lack the big idea (and the monetary courage to back them). What one sees are pathetic mall activations as the ultimate activation ideas that marketers in India […]
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I just love the way Help Remedies market their products. Damn innovative! The packaging says it all! Help Remedies, Inc. is an American pharmaceutical company that sells an assortment of single-ingredient over-the-counter medications. It was established in 2008 by Richard Fine and Nathan Frank. The company has been noted for its unique product packaging and […]
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Coke vs. Pepsi. Ford vs. GM. Nike vs. Reebok. HP vs. IBM. The last 100 years or so have seen great business rivalries, brutal and unforgiving in their intensity. This article contains 50 of the very important and provide great insights into the rivalry and who evenually won the war. Even personalities make the list […]
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Accelerate is an award winning article that Dr. John Kotter wrote in HBR. For those of you not aware of Dr. Kotter, he is a former professor at the Harvard Business School, an acclaimed author, and now Chief Innovation Officer at Kotter International. Dr. Kotter has written 18 books and Business Week rated him the […]
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Leonardo Da Vinci was a multifaceted genius, way ahead of his times. Michael Gelb has tried to identify the fundamentals of Da Vinci’s approach to learning and the cultivation of intelligence: 1. Curiosita: Being constantly curious about life and open to new learning. 2. Dimostrazione: Testing knowledge through experience, persistence and learning from mistakes. 3. […]
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If you want to learn about great advertising, a study of the Volkswagen ads of the 1960s would be a great place to start. Created by Doyle Dane Bernbach, the entire series of print and TV ads are brilliant in their simplicity and focus. The book ‘Remember Those Great Volkwagen Ads?’ presents the ads that […]
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There are clients and clients. Good clients and bad clients. And clients who are plain stupid. Advertising folks, I am sure, have had to interact with the dumbos sometime in their stressful careers. Well, Irish graphic designers – Mark Shanley and Paddy Treacy – decided to take revenge by turning some of the more bizarre […]
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In a utopian world, where a brand has unlimited budgets, one wouldn’t even be asking the question. However, because brands have limited ad budgets and because one should, in any case, spend optimum resources behind advertising, the question of Reach vs. Frequency assumes great significance. The debate is NOT one-sided. Amazingly, there are a large […]
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