Apple has pipped Google to become the world’s most valuable brand, as per the 2015 BrandZ ranking compiled by MR firm Millward Brown. Last year’s no.1 brand was Google. Before that Apple had enjoyed a three-year run at the top of the ranking. The rankings are calculated by Millward Brown by using market data and […]
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Of all the management gurus, Peter Drucker is possibly the only one who made sense most of the time. He developed management thinking that was sound and rigorous; and that is why his ideas are practiced the world over even today. Let’s look at some of the ideas he propounded: Decentralisation and simplification. He believed […]
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I am sure most of you would have heard of, if not actually read, the best-selling book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. It was published in 2005 and was based on a study of a number of strategies undertaken by companies over a long period of time. The authors, Professors […]
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If you are not already operating in an industry and are looking to invest in a new business, chances are that you will do some serious thinking (and analysis) to figure out which industries are attractive in terms of future potential. For that, you may use a framework, possibly Porter’s Five Forces Analysis. The Five […]
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The Gunn Report for 2014 came out yesterday. First published in 1999, the Gunn Report identifies and details the most awarded new work within the advertising industry. Today, it is a highly regarded and authoritative source for the analyses of advertising campaigns worldwide. The winners are based on the results of 45 award contests from […]
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Prime Minister Narendra Modi understands the power of slogans. Over the last few months, we have been introduced to slogans like ‘Pahele Sauchalaya, Phir Devalaya’, ‘Congress Mukt Bharat’, ‘Abki Baar, Modi Sarkaar’, ‘Make in India’, ‘Swachh Bharat’, ‘Beti Padhao, Beti Bachao’ and others. While detractors may take pot shots at these slogans, they, simply and […]
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If you haven’t, I wouldn’t be surprised. Quite frankly, neither had I until very recently (but, then, I am no techie). And that is because Sridhar Vembu, the founder and CEO of Zoho Corporation, likes to keep an extremely low profile. So while Infosys, TCS and Wipro are the Indian companies that we Indians sing […]
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A few days ago, Xiaomi was named the world’s most valuable tech start-up after it received $1.1billion in funding that put the valuation of the company at $45billion (surpassing Uber that is valued at $40 billion). It followed that achievement by announcing that it had grown by 135% in revenues in 2014, clocking pre-tax sales […]
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We have all been reading about the SpiceJet crisis. A few days ago, it cancelled all its flights because oil companies refused to provide aviation fuel to the company because of non-clearance of past dues. The company has not posted a profit over the past five quarters and owes money to oil companies, airports and […]
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The Google Online Shopping Festival (GOSF) is slated to start on December 10. It will go on for three days and Google expects around 100 million consumers this year through the initiative that it started in 2012. Major online retailers like Amazon, Snapdeal and Jabong will be taking part in the three-day GOSF. GOSF has […]
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