Factoid
“Think big, think fast, think ahead. Ideas are no one’s monopoly.” Dhirubhai Ambani
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Factoid
Marketing myopia is a term used by Theodore Levitt in his 1960 article to explain that the vision of many organisations was constricted due to a narrow understanding of what business they were in. The harbinger of modern marketing, the article suggested that companies should concentrate on meeting consumer needs rather than selling products.
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Factoid
The concept of unique selling proposition (USP), the one reason that the product needed to be bought or was better than its competitors, was popularised by Rosser Reeves of Ted Bates. Reeves is believed to be the role model for Don Draper (played by Jon Hamm), the protagonist in the drama series – Mad Men.
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Factoid
In 1958, Bank of America launched the BankAmericard, the first revolving credit financial instrument issued by a third party bank that was accepted by a large number of merchants (as opposed to merchant-issued revolving cards accepted by only a few merchants). BankAmericard was, thus, the first successful modern credit card.
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Factoid
Hindustan Unilever Limited (HUL), India’s largest consumer goods company, was formed in 1933 as Lever Brothers India Limited. In 1956, Hindustan Lever Limited was formed by the merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company was renamed as Hindustan Unilever Limited in 2007.
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Factoid
According to a report published by the Bank of Korea in 2008, investigating 41 countries, there were 5,586 companies older than 200 years. Of these, 3,146 are located in Japan, 837 in Germany, 222 in the Netherlands and 196 in France. Kongo Gumi Co. Ltd., a Japanese construction company, was the world’s oldest continuously ongoing […]
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