In 1958, Bank of America launched the BankAmericard, the first revolving credit financial instrument issued by a third party bank that was accepted by a large number of merchants (as opposed to merchant-issued revolving cards accepted by only a few merchants). BankAmericard was, thus, the first successful modern credit card.
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Hindustan Unilever Limited (HUL), India’s largest consumer goods company, was formed in 1933 as Lever Brothers India Limited. In 1956, Hindustan Lever Limited was formed by the merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company was renamed as Hindustan Unilever Limited in 2007.
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According to a report published by the Bank of Korea in 2008, investigating 41 countries, there were 5,586 companies older than 200 years. Of these, 3,146 are located in Japan, 837 in Germany, 222 in the Netherlands and 196 in France. Kongo Gumi Co. Ltd., a Japanese construction company, was the world’s oldest continuously ongoing […]
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The Audi name is based on the surname of the founder, August Horch. “Horch”, means “listen”, and becomes “Audi” when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create the company. Audi’s long standing slogan – Vorsprung durch Technik – means “Advancement […]
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Claude C. Hopkins, one of the pioneers of advertising, wrote Scientific Advertising in 1923. It is a must-read for marketers and advertisers, even today. David Ogilvy wrote that “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”
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Marketing myopia is a term used by Theodore Levitt in his 1960 article to explain that the vision of many organisations was constricted due to a narrow understanding of what business they were in. The harbinger of modern marketing, the article suggested that companies should concentrate on meeting consumer needs rather than selling products.
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– By Margaret Mark & Carol S. Pearson Wikipedia defines an archetype as a universally understood symbol, term, statement, or pattern of behavior, a prototype upon which others are copied, patterned, or emulated. Archetypes are often used in myths and storytelling across different cultures. In psychology, an archetype is a model of a person, personality, […]
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