According to BusinessDictionary.com, ‘consumer trends are habits or behaviors currently prevalent among consumers of goods or services. Consumer trends track more than simply what people buy and how much they spend. Data collected on trends may also include information such as how consumers use a product and how they communicate about a brand with their social network.’
Good marketers should always be looking at the changing consumer behaviours – this will allow them to change their marketing strategies and tactics to exploit the emerging trends better.
The attached article from Euromonitor International looks at the top 10 global consumer trends for 2014. While the trends are not India specific, you may just get some worthwhile insights.
Read the article here
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