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So Why Did Bezos Buy Washington Post? - Marketing and Brand strategy | Advertising Strategy

So Why Did Bezos Buy Washington Post?


donkeyhotey

Let’s face it – the print industry is going South in the US. On the other hand, Jeff Bezos has his hands full with Amazon; and while this business is growing from strength to strength, it does require constant attention and innovation. So why spend $250 million in a dying business? Your guess is as good as mine. The attached article outlines six theories.

Read the article here

Visual courtesy : https://www.flickr.com/photos/donkeyhotey/

About author

This article was written by Subhash

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