We just love our brands! And we continue using them because, obviously, they offer the value we are looking for in exchange for the money we part with. All good brands have a strong equity and have memorable slogans. But make no mistake – even the best brands have their weak points, their Achilles’ Heel, so to speak.

In the attached article, Clif Dickens replaces the familiar slogans of well-loved brands with slogans that are a bit more honest! Enjoy!

Read the article here

Visual courtesy : https://www.flickr.com/photos/dick_pountain/