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News Archives - Marketing and Brand strategy | Advertising Strategy

Faida.com is Short-listed for the 2015 Red Herring Top 100 Asia Award

Mumbai, 15th September, 2015 – Faida.com announced today it has been short-listed for Red Herring’s Top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures in Asia. The short-listed companies are asked to present their winning strategies at the Red Herring Asia Forum in Manila, Sept. 14 to 16, 2015 […]

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Fitbit Enters Indian Market with Four Different Offerings

Fitbit, the leader in the global connected health and fitness market, announced the nationwide availability of its full line of top-selling activity and sleep-tracking products in India, helping put a more active and healthy lifestyle within reach for Indians across the country. After an initial launch on Amazon in June, the full Fitbit product line […]

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Apple is the World’s Most Valuable Brand

Apple has pipped Google to become the world’s most valuable brand, as per the 2015 BrandZ ranking compiled by MR firm Millward Brown. Last year’s no.1 brand was Google.  Before that Apple had enjoyed a three-year run at the top of the ranking. The rankings are calculated by Millward Brown by using market data and […]

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Apple Promotes Jony Ive to Chief Design Officer

I believe that most companies don’t give design the importance it deserves. Well, some, like Apple, do. And that is one reason why Apple products are such a delight. I was happy to read that Jony Ive (Sir Jonathan Paul Ive), the English designer at Apple, has been promoted from Senior Vice President, Design to […]

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The Maggi Controversy

Maggi noodles, the staple diet of many children, has come under scrutiny after samples collected in some parts of Uttar Pradesh showed added monosodium glutamate (MSG) and lead in excess of the permissible limit, according to a report in Indiatimes. Nestle, the Swiss company which manufactures Maggi, countered by stating that it does not add […]

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The Brand that Hates ‘Fatties’ (and Sells)

U.K. fitness brand Protein World has come out with billboards in the London Underground featuring a skinny woman in a swimsuit, alongside the provocative tagline, “Are you beach body ready?” Of course, the campaign has been attacked on the grounds that it implied that thinness was standard for beauty.  There were some inventive (and outraged) […]

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India Scores in APAC Effie Awards 2015

The winners for the APAC Effie Awards 2015 were announced on 10 April 2015 in Singapore, honouring Asia Pacific’s most effective marketing campaigns. A total of 61 Awards – 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes were presented at the function. The Grand Effie was awarded to Havas Worldwide and Child Survival […]

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The Top Business Buzzwords

The Global Language Monitor has announced the Top Business Buzzwords that are used in English globally. The top word is ‘content,’ which topped the list for the second consecutive year. Guru, a Sanskrit-origin term which means teacher or master, has moved down to 15th position in 2014 from 6th slot a year ago. According to […]

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Heinz and Kraft Merge

HJ Heinz, owned by Warren Buffett’s Berkshire Hathaway is to merge with Kraft Foods Group. This will create a giant in the food industry with estimated revenues of $28 billion. Heinz-Kraft will become the world’s fifth largest food company. Heinz will buy 51% of Kraft in a deal brokered by Berkshire and the Brazilian-based private […]

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Apple Executives Praise New Jobs Biography

A new unauthorised biography of Steve Jobs – ‘Becoming Steve Jobs’ –  due for release today has been praised by Apple executives as a more authentic portrayal of the man.  Additionally, the executives, including CEO Tim Cook, have criticised an earlier biography – ‘Steve Jobs’ – that was written by Walter Isaacson and published shortly […]

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