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PROMOTION Archives - Page 4 of 4 - Marketing and Brand strategy | Advertising Strategy

Deadly Clients!

There are clients and clients. Good clients and bad clients. And clients who are plain stupid. Advertising folks, I am sure, have had to interact with the dumbos sometime in their stressful careers. Well, Irish graphic designers – Mark Shanley and Paddy Treacy – decided to take revenge by turning some of the more bizarre […]

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Risk and Responsibility!

This video is a MUST SEE for every marketing and advertising professional. And I am not exaggerating. I remember seeing this video in the early – 1980s and it had a profound impact on me. The film argues that in trying to mitigate risk (and act responsibly), many clients end up creating advertising that is […]

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Creating Great Ads

Creating great ads is difficult and that is why we see so few of them. Every renowned advertising person – from David Ogilvy to Kevin Roberts to Piyush Pandey – has had his own take on how to create great advertising. While such advice can be extremely useful there is, unfortunately, no sure shot formula […]

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Happiness is a Cigar called Hamlet!

The younger folks on this site may not have heard of Hamlet cigars, especially since cigarette/cigar ads have been banned virtually all around the world. But the campaign for Hamlet cigars – developed by Collett Dickenson Pearce – is now part of advertising folklore. From 1964, when Hamlet was launched, till the end of the […]

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