I am sure all of you would have heard of Claude C. Hopkins, one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He was so well regarded that, at the age of 41, he was hired in 1907 by […]
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If you were forced to read just one book on advertising, which one would you go for? I have my shortlist of about five books and, amongst them, one strong contender would be Reality in Advertising by Rosser Reeves. Sadly, the book is out of print although you could, if you are lucky, get a […]
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Good ads convince us to buy the product or brand they are advertising. Really great ads change the way we think and behave. The attached article features 14 such ads – sure, they are more relevant to the US but most marketing and advertising folks would be familiar with some of them. And the impact […]
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In this old but very important talk, advertising guru, David Ogilvy, looks at the differences between direct response advertising and general advertising. He argues that direct response advertising impacts sales and that can be measured; on the other hand, the impact of general advertising is extremely difficult to measure. Advertising must impact sales; unfortunately, no […]
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An interesting article in which the author argues that it is difficult to predict which content will go viral – there are many factors at play. However, he does offer some good advice on ways to create content that COULD go viral. Read the article here Visual courtesy : https://www.flickr.com/photos/cortomaltes/
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This Thai TVC is quite outstanding – it has great emotions and very subtly brings the product in play. The TVC is for DTAC, formally called Total Access Communication Public Company Limited. DTAC is the second largest GSM mobile phone provider in Thailand (after AIS). Two points are important as far as this TVC is […]
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Anything Steve Jobs said is worth paying heed to. In this video (not great quality but it has subtitles), Steve Jobs talks about the importance of communication the core value/s of your brand. And how Apple identified and communicated it. Visual courtesy : https://www.flickr.com/photos/tenz1225/
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A crucial job of an Account Planner or an Account Manager is to understand what a client needs from an ad or campaign and develop that into a relevant creative brief. In my years in advertising, I found that only a few client servicing guys could write good briefs. Many of them were so bad […]
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The “Big Ad” for Carlton Draught pale lager was created by George Patterson and Partners (Young & Rubicam) of Melbourne, Australia in 2005. The agency used viral marketing techniques to promote the advertisement before it was broadcast on television. Two weeks prior to being broadcast on television, the advertisement was streamed on the Internet. Within […]
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Having been in advertising for a longish period, I can relate to the attached post! Many of the points are pretty hilarious – and true! Read the article here Visual courtesy : https://www.flickr.com/photos/amira_a/
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