Brands & Branding Strategy

Posted March 4, 2013 - No Comment

Born to be Wild!

ALL motorcycle enthusiasts have ONE dream – to own a Harley Davidson. The iconic status of the brand is pretty amazing. So what makes a the Harley brand tick? Harley-Davidson was founded in Milwaukee, Wisconsin during the first decade of the 20th century; it survived the Great Depression (one of only two bike brands) as […]

Written by: Joy on March 4, 2013.

Posted January 30, 2013 - No Comment

Quality – Pronounced ‘Mee-luh’!

If I were to ask you about your favourite domestic appliances brand, I am absolutely certain that Miele won’t figure in your list. And rightly so – Miele has been an extremely low key brand in India. Yet, it is one of the most, if not the most, respected brands in the world in the […]

Written by: andy on January 30, 2013.