The Gunn Report 2014


gunn-report

The Gunn Report for 2014 came out yesterday.

First published in 1999, the Gunn Report identifies and details the most awarded new work within the advertising industry. Today, it is a highly regarded and authoritative source for the analyses of advertising campaigns worldwide. The winners are based on the results of 45 award contests from round the world.

In 2013, India was ranked at no.9 but has slipped to no.14 this year. McCann Worldwide Mumbai was ranked at no.27 worldwide; in the print/OOH category it was ranked at no.4.

Some of the results from the 2014 Gunn Report:

  • Most Awarded Film Commercial in the World in 2014
  1. Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
  2. Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
  3. New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)

 

  • Most Awarded Print/Out of Home Ads and Campaigns in the World in 2014
  1. Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
  2. Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
  3. British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)

 

  • Most Awarded Digital Ads in the World in 2014
  1. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989′, Dentsu (Tokyo)
  2. Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
  3. Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)

 

  • Most Awarded All Gunns Blazing in the World in 2014
  1. Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
  2. ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
  3. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989′, Dentsu (Tokyo)

 

  • Most Awarded Campaign Across All Gunn Report Media in 2014
  1. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989′, Dentsu (Tokyo)
  2. Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
  3. Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

 

  • Most Awarded Agencies in the World in 2014
  1. Forsman & Bodenfors (Gothenburg)
  2. Dentsu (Tokyo)
  3. adam&eveDDB (London)

 

  • Most Awarded Agencies in Digital in the World in 2014
  1. Forsman & Bodenfors (Gothenburg)
  2. Dentsu (Tokyo)
  3. Clemenger BBDO (Sydney & Melbourne)

 

  • Most Awarded Networks in the World in 2014
  1. BBDO
  2. DDB
  3. Leo Burnett

 

  • Most Awarded Countries in the World 2014
  1. USA
  2. UK
  3. Brazil

 

  • Most Awarded Advertisers in the World in 2014
  1. Volvo
  2. Volkswagen
  3. Honda

 

  • Most Awarded Production Companies in the World in 2014
  1. MJZ (Los Angeles, London, New York)
  2. Folke Film (Stockholm)
  3. Outsider (London)

 

  • Most Awarded Directors in the World in 2014
  1. Andreas Nilsson (Sweden)
  2. James Rouse (UK)
  3. Steve Ayson (Australia, USA, Italy)

Sources: adnews.com.au; bestmediainfo.com.

Visual courtesy : https://www.flickr.com/photos/dirkjankraan/

About author

This article was written by Subhash

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