The 80/20 Principle, also known as the Pareto Principle amongst others, is a principle that most of us are possibly aware of but rarely use in our daily lives. That is really sad because we can use the Pareto Principle to manage our business or work far more effectively. Vilfredo Pareto, the Italian engineer and […]
Read more
To know the scores of games and listen to the commentary of the first ICC Cricket World Cup in 1975, all of us relied on just one medium and that was radio. And this was only possible on BBC; to get the right reception one had to stand on the balcony or terrace of one’s […]
Read more
Daniel Pink is the successful author of five books on business including Drive: The Surprising Truth About What Motivates Us and A Whole New Mind: Why Right Brainers Will Rule the Future. His last book, published in 2012, was To Sell Is Human: The Surprising Truth About Moving Others. In the book, Pink argues […]
Read more
‘Obvious Adams. The Story of a Successful Businessman’ is a short, forty page booklet that was first published as a short story in 1916 in the Saturday Evening Post. It was written by Robert R. Updegraff. The book was published in the same year and met with instant success. This is what the New York […]
Read more
I like Seth Godin, the American author, marketer and entrepreneur. His books are easy and enjoyable to read and make points that are very sensible. So if you have the time, do pick up Purple Cow: Transform Your Business by Being Remarkable or Tribes: We Need You to Lead Us or Linchpin: Are You Indispensible? […]
Read more
The minds of people are complex things but you can still glean some important points that can be valuable to marketers and communicators. Here are some that Ries and Trout have been talking about for a long time; do keep these in mind at all times! Marketing battles are won in the consumers’ minds. It […]
Read more
There is no doubt that salesmen are not the most popular people on earth! Yet, there is also no denying the fact that we are all salesmen in our daily lives, whether it is in business or our personal interactions. That is why Zig Ziglar once said, “I have always said that everyone is in […]
Read more
Talk to any marketer (or political leader) in India today and he will talk of India’s youthful population and what a massive opportunity this demographic segment represents. So everyone keeps looking at the 18-34 age group and how to cater to this huge segment. Most advertising campaigns also concentrate on the young. No harm in […]
Read more
I don’t know if you have ever unboxed an Apple product – the packaging is so attractive and practical that it is quite an exhilarating experience! What makes Apple such an exceptional company is its eye for simplicity and detail in everything – its product (both hardware and software), its advertising, its outlets and the […]
Read more
Jim Collins, the author of two business best sellers – Built to Last and Good to Great – asked questions that resulted in the two books. The question behind Built to Last was: ‘Why do some companies survive and flourish over a long period of time when other companies that appear to be just as […]
Read more