I am sure that most of you would have seen the ‘Dumb Ways to Die’ ad somewhere (and certainly on YouTube); it is certainly the most talked about campaign of the times. The campaign was designed to promote train safety and features animated characters dying in pretty dumb ways. The black comedy campaign was developed […]
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Al Ries and Jack Trout wrote their seminal book – Positioning. The Battle for Your Mind – in 1981. Nine years prior to the publication of the book, they wrote a long article – The Positioning Era Cometh – in Advertising Age. Since then, the positioning concept has become an integral part of marketing and […]
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Zine El Abidine Ben Ali was the President of Tunisia from 1987 to 2011. He became president following a bloodless coup that ousted President Habib Bourguiba. After protests against him in December 2010 – January 2011, Ben Ali was forced to flee Tunisia to Saudi Arabia with his family. After his departure, Tunisians lost interest […]
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Experiential marketing can be an extremely powerful way to promote your brand. Unfortunately, the activation programmes that I have seen in India are just too lame – they lack the big idea (and the monetary courage to back them). What one sees are pathetic mall activations as the ultimate activation ideas that marketers in India […]
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I believe that the main branding on the players’ shirts (across the chest) for a team in IPL costs a company a whopping Rs.200 million. The secondary branding (the smaller brand logos) costs around Rs.50 million. Is it worth it? I feel that the primary brand is generally recalled for some of the teams (I […]
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Predictions go wrong, more often than not. I mean, see some of the science fiction films of a few decades ago and you will find that most of them remain, well, pure fiction. However, the ads featured in this article did get things quite right! Read the article here Visual courtesy : https://www.flickr.com/photos/tsoumplekas/
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There is a certain beauty about ads that are simple and communicate their messages in a somewhat intriguing way. Here are a few. Read the article here Visual courtesy : https://www.flickr.com/photos/heyjessphotography/
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If you want to learn about great advertising, a study of the Volkswagen ads of the 1960s would be a great place to start. Created by Doyle Dane Bernbach, the entire series of print and TV ads are brilliant in their simplicity and focus. The book ‘Remember Those Great Volkwagen Ads?’ presents the ads that […]
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There is only one MEASURE of success of any marketing programme or an advertising campaign – the extent to which it CONNECTS with a real human being – the consumer. Since time immemorial, good marketing involved only one mantra – seeing things through the eyes of the consumer. When that happened, the result was a […]
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In 1962, Russian psychologist Blyuma Zeigarnik reported a CURIOUS phenomenon: people in all sorts of situations could remember incomplete tasks or issues much more readily than completed ones. Zeigarnik had first noticed that waitresses remembered orders that weren’t yet paid for much better than they remembered orders that were already paid for. This led her […]
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