– By A. G. Lafley and Roger L. Martin G. Lafley was the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under his watch – during the noughties – P&G more than doubled its sales and quadrupled its profits. Also, P&G’s portfolio of billion-dollar brands grew from 10 to […]
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– By Jim Collins Good to Great was a monster best seller when it was released in 2001. It still retains its popularity and I am sure that many members of BlueBarn would have read the book. Collins’ exhaustive research for the book was initiated to find out how some companies transition from being ‘good’ […]
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– By David Ogilvy David Ogilvy starts this book thus: ‘I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy […]
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– By Chip Heath and Dan Heath Why is it that some ideas stick and others don’t? In Made to Stick, brothers Chip and Dan Heath dissect this issue and, based on their research, they outline a set of six principles to help us come up with ideas, presentations, communication, that can be memorable and […]
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– By Luke Sullivan Luke Sullivan has the credentials to write a book on advertising from the creative point-of-view; he is an award-winning copywriter who has worked in agencies like Fallon McElligott, the Martin Agency and GSD&M. He is now the Chairman of the Advertising Department at the Savannah College of Art & Design. Hey […]
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– By Al Ries and Jack Trout Positioning was published in 1981 and thirty-two years is a long time for any book to become outdated, possibly obsolete. Yet, I would strongly recommend every young marketer to read the book, mainly because the concept of positioning is still very much in practice and it is important […]
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– By W. Chan Kim and Renee Mauborgne Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne’s best-selling 2005 book, is a great read. It has a very appealing sub-line: ‘How to Create Uncontested Market Space and Make the Competition Irrelevant.’ Now which one of us wouldn’t want to do that! In the book, Chan […]
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