The Origin of Brands

– By Al & Laura Ries Read most books on management and they will all talk about the one key objective of companies – to maximise shareholders’ value. That objective is taken as gospel. However, there are now a growing group of companies that don’t follow the traditional stockholder-biased business model but a stakeholder relationship […]

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BrandSimple: How the Best Brands Keep It Simple and Succeed

– By Allen P. Adamson As marketers, we are exposed to so many theories and ideas that it can all get pretty confusing. Many marketing gurus – including Al Ries and Jack Trout – have been arguing that branding is not as complex and complicated as many experts make it out to be; actually it […]

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